Built by digital leaders who have operated inside the complexity.

Mike has spent more than fifteen years advising and leading inside global agency networks, in-house growth teams and complex international digital programmes. As a digital leader, strategist and consultative partner, his work sits at the intersection of strategy, technology and operations, helping organisations across the UK, Europe and the wider MENA region move from fragmented digital execution into structured growth.

His consultative experience spans growth and performance marketing, SEO, paid media, analytics, AI and the operating models that connect them. Most recently as Head of Digital, he built and scaled digital functions through senior leadership, technical fluency and process-driven thinking, turning data, technology and commercial outcomes into frameworks that teams could actually run.

Mike combines a Computer Science background with postgraduate marketing management, and has spent years translating between technical, commercial and creative teams across markets. The advisory work he is known for is the part that decides whether a digital transformation takes hold or quietly stalls.

Chrisa is a global media and digital leader with over two decades of senior agency and consultative experience across PHD, UM MENAT and Mindshare. As Global Executive Director, she led digital planning and buying strategy for Emirates Airlines, advising the brand and managing teams of fifteen-plus specialists across major media partners and joint business plans.

Her consultative work spans biddable media, paid social, programmatic, performance and brand, across MENAT, Europe and global remits. She has guided organisations through complex change programmes, redesigned operating models and rebuilt capability across multiple offices, disciplines and cultures.

She is known for a combination of operational rigour and human leadership: building teams that are confident, accountable and ready for whatever the next stage of growth demands. Two decades of cross-market advisory work has given her a clear view of what travels between markets and what does not.